career journey
I started off my career as a Digital Marketer focusing on Branding aspect two years ago, where I performed full marketing tasks from writing content, creating campaigns' plan and events, building partnership networks....
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Until now, I have had a huge opportunity to equip myself with knowledge in various industries such as F&B, FMCG, technology, education, and beauty. These valuable experiences give me the multidimensional concept of modern marketing, current market through the eyes of a marketer and also accelerate my leadership & interpersonal skills.
Scroll down and Let's see what I did & achievements
in my previous jobs as well
WORKING EXPERIENCE
Tra La Group J.S.C
Tra La Group - which owns Tmore and Phe La brands, has been recognized as a rising star in F&B industry in Vietnam.
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Project & Brand Manager
🗓 3/2022 - Now 📌Hanoi
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- Managed Phe La’s brand portfolio with 3 sub-brands; analyzed & evaluated the market and competitors; advised the structure of MKT team & set the KPI
- Developed and implemented IMC plan for new Phe La’s store in Da Lat (04/2022) with the budget of 300 million VND for the first opening month, which achieved 101% increase in Fanpage’s followers and ROI was ~3.05%
- Was fully responsible for IMC plan for 03 new Phe La’s stores in HCM city (07/2022). The revenue of 1st store reached 750+ millions VND within an opening week
- Created the ideas, concept, and key messages for various campaigns: releasing new product, re-launching Olong Boba, opening new store in Hanoi... and observed their effectively.
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Strategic Marketing Planner
🗓 6/2021 - 2/2022 📌Hanoi
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• Optimized working process of Marketing team, defined customer persona, and performed a brand audit
• Developed brand strategies and communication plans for the last 6 months of 2021: Re-repositioning Phe La brand and enhancing its visibility, launching new product categories and franchising business
• Managed the launching project during Covid-19 pandemic and worked closely with food influencers/KOLs, leading to the sale exceeded 100 orders only after 1 day of opening and remained at the level of sale around 50-60 orders/day
• Created brand profile, evaluated and optimized touchpoints (website, digital content, offline materials...) for franchising plan
Branding and Partnership Executive
OceanSoft Vietnam Corporation
🗓 7/2020 - 6/2021 📌Hanoi
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OceanSoft (or LitExtension) is a Vietnamese technological agency, which is the world-leading shopping cart migration service provider.
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• Defined customer persona and built brand profile by analyzing internal and external data (used for strategic campaigns in 2021)
• Determined key messages for 4 branding campaigns, created a landing page (visual, content, banner...), and managed the projects’ efficiency
• Researched and negotiated with about 40 new partners, which contributed to 27% of the total successful partnership agreement
• Implemented co-marketing activities with partners (webinars, email marketing, guest posts...) that led to boosting brand image, gaining new customers, and also contributing to SEO performance
• Optimized LitExtension's Apps on Shopify Marketplace, developed a marketing plan to promote and accelerated brand key on Shopify Community
Branding and Communications Executive
Impactus Academy
🗓 2/2020 - 7/2020 📌Hanoi
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Impactus is an English-based academy providing business skills and career orientation.
• Created a communication plan on social media for 03 online events, which generated a 37% increase in user engagements
• Managed webinar event with more than 100 participants
• Recommended the ideas and developed the general plan for series Webinar with the topic 'Back to basic - How to gain a competitive advantage in your career'
• Rebuilt Youtube channel & was an actor in short clips for branding development strategy
​Recruitment Intern
Ygo Vietnam J.S.C
🗓 12/2018 - 3/2019 📌Hanoi
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Ygo is an agency which mainly focuses on mass recruitment.
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• Was responsible for searching candidates, conducting an initial interview and flexibly arranging jobs for them
• Worked with 10+ clients (Vinmart+, Namaste Hanoi Restaurant, Kim Hotel...) with different requirements
• Contributed to 30% of the total interviewee's information needed for Vinfa drugstore's position in both Hanoi and Ho Chi Minh City within a week
